Our vision
Soft power is our path in a divided world. It bridges purpose and perception — uniting meaning with emotion, action with narrative, and impact with traceability.
Culture and impact stand as the twin pillars of our approach, guiding how we advise, create, and measure transformation.
what we do
Consulting
We provide strategic and operational consulting for governments, institutions, and private actors. Our expertise spans from Art & Culture, Sustainability, and the sectors that intersect them.
Immersives Experiences
From museums to international venues, from cities to flagship stores, we craft experiences powered by AI and storytelling to explore today’s challenges and reveal tomorrow’s possibilities.
certified carbon credits
We conceive, issue, and distribute certified carbon credits with a unique cultural and societal dimension. Each credit is built on the highest international standards and designed to ensure full market integrity and measurable impact.
Who we are
Yacine Aït Kaci
Yacine Ait Kaci is a French visual artist and creative director, recognized as a pioneer of digital art. In 2000, he founded the collective Electronic Shadow, which invented video mapping and produced groundbreaking installations and performances worldwide. In 2011, he created ELYX, a universal character who, in 2015, became the first ever Digital Ambassador for the United Nations. In 2018, he co-founded the ELYX Foundation to promote UN values through Art&Culture. In 2022, he was honored as a Goalkeeper by the Bill & Melinda Gates Foundation. His latest initiative, ARCHIPEL, is an immersive universe at the crossroads of art, innovation, and activism, showcased at UN conferences, museums, and cultural institutions, and expanding into hospitality and nightlife partnerships.
Adeline PILON
Adeline brings over a decade of experience in the cultural sector, combining consulting with expertise in financial,
technological, entrepreneurial and sustainable practices. She bridges emotionally driven environments with corporate and financial ecosystems. In 2018, Adeline co-founded the ELYX Foundation to promote UN values through Art&Culture. Since 2020, she has served as an advisor in Culture and Creative Industries and on soft power strategies. In 2023, she was recognized as one of the 100 most influential women in culture in France, an honor awarded by the eponymous organization in collaboration with the French Ministry of Culture. In 2025, she has led the very first initiative to issue certified blue carbon credit for the Mediterranean.
Claire Montinho Vils Boas
Administration
Bullukian Foundation
Pierre-Alexandre Moussa
Carbon Credit Distribution
TP ICAP
SIEGFRIED DAVICO
Environmental engineer
Foresteam
Claude Manuel Degez
Certification coordinator
Foresteam
Luvna Arnassalon
Indizn ocean representative
Baker Tilly Mauritius
Isabelle Mas
Press Relations
Our Foundation
Every action the soft power agency takes is rooted in a story — the story of ELYX, the UN’s first digital ambassador. From his universal smile was born the ELYX Foundation, a bridge between art, diplomacy, and sustainability.
Where we are
Paris, France
Villa d’Alesia
Lyon, France
Place Bellecour
Abu Dhabi, EAU
Etihad Towers, Corniche